Healthcare that understands India.
From clinical trials in Pune to patient journeys in rural Bengal. From KOL mapping in Mumbai to market access across 28 states. We help you navigate the complexity of Indian healthcare.
India's healthcare market is not one market. It's 28.
What works in Delhi won't necessarily work in Chennai. What's approved in Maharashtra may take months in Bihar. The Indian healthcare system is a complex tapestry of regulations, cultural beliefs, and infrastructure gaps — and we've spent 12 years learning every thread.
Our India healthcare expertise
- Patient journey mapping across urban & rural India
- KOL identification and engagement in 6 therapeutic areas
- Market access & pricing strategy for Indian regulators
- Competitive intelligence on 50+ domestic & global pharma
- Healthcare provider sentiment across 15+ specialities
- Patient adherence studies in Tier-2 and Tier-3 cities
Research designed for Indian healthcare.
One size doesn't fit all. We tailor every study to the unique dynamics of India's pharmaceutical, medical device, and healthcare services landscape.
Pharmaceutical Research
Brand tracking, KOL mapping, launch readiness, and post-launch monitoring — tailored for the Indian pharma market.
- Brand health trackers (10+ therapy areas)
- KOL identification & relationship mapping
- Pricing & reimbursement strategy for India
- Generic & biosimilar competitive intelligence
Medical Devices & Diagnostics
From surgical equipment to point-of-care diagnostics — we help you understand adoption barriers and procurement pathways.
- Physician preference & usage studies
- Hospital procurement decision mapping
- Price sensitivity & willingness-to-pay
- Distribution channel intelligence
Healthcare Services & Providers
Patient experience, telemedicine adoption, and hospital benchmarking — understanding the shift in Indian healthcare delivery.
- Patient satisfaction & journey mapping
- Telemedicine adoption & usage patterns
- Healthcare provider benchmarking
- Health insurance & payer insights
We've spent a decade decoding Indian healthcare.
Global frameworks don't work here. You need local knowledge, local relationships, and local context.
22 languages. One protocol.
Conduct KOL interviews in English, Hindi, Tamil, Telugu, Bengali, Marathi — without losing nuance or consistency.
Multi-lingual researchTier-2/Tier-3 expertise
Patient journeys and physician behavior in smaller cities are fundamentally different. We have on-ground teams in 50+ non-metro locations.
Beyond the metrosRegulatory navigation
CDSCO, state FDA, DCGI, NPPA — we help you understand the regulatory maze and design compliant research.
Market access expertiseClinical trial patient recruitment
India offers a diverse, treatment-naïve patient population — but recruitment is the biggest bottleneck. We help sponsors and CROs identify sites, map patient pathways, and design recruitment strategies that actually work in the Indian context.
- Site feasibility & investigator identification
- Patient journey mapping for rare diseases
- Retention strategy & adherence insights
- Competitive trial landscape analysis
Average acceleration in patient recruitment timelines
Based on 15+ trial support engagements
Ready to decode Indian healthcare?
Whether you're launching a new molecule, entering a new therapy area, or trying to understand the Indian patient — let's talk.
Speak to our healthcare expertsAll research complies with CDSCO, HIPAA, and GDPR guidelines