Segmentation & Profiling
Uncover distinct customer groups, understand their motivations, and deliver personalized experiences that drive loyalty and growth.
Know Your Customers Like Never Before
One-size-fits-all marketing no longer works. Today's consumers expect personalized experiences tailored to their unique needs, preferences, and behaviors. Gold Maple Voice's segmentation and profiling service helps you identify, understand, and target your most valuable customer segments with precision.
Our proven methodology combines advanced analytics, behavioral science, and deep industry expertise to deliver actionable segmentations that drive measurable business results.
Why Segmentation Matters
Segmented campaigns achieve 5x higher retention rates
Personalized emails deliver 760% more revenue
Personalization drives 20% higher customer satisfaction
Our Segmentation Expertise
Proven track record of delivering actionable customer insights.
A Data-Driven Approach to Segmentation
We combine advanced analytics with deep behavioral insights to create meaningful, actionable customer segments.
Discovery
Stakeholder interviews, business objectives, and existing data audit
Data Collection
Primary research, behavioral data, transactional data, and attitudinal surveys
Analysis
Cluster analysis, factor analysis, and predictive modeling
Segmentation
Segment identification, profiling, and validation
Persona Development
Rich, empathetic personas with motivations and pain points
Go-to-Market
Targeting strategy, messaging, and activation roadmap
Measurement
KPIs, tracking, and continuous optimization
Refinement
Regular updates and segment evolution tracking
Choose the Right Segmentation Approach
We offer multiple segmentation methodologies based on your business objectives.
Demographic
Age, gender, income, education, occupation, family status
- Easy to identify and measure
- Broad targeting capabilities
- Media planning efficiency
Geographic
Country, region, urban/rural, climate, population density
- Localized marketing strategies
- Regional product adaptation
- Distribution optimization
Psychographic
Values, interests, lifestyle, personality, opinions
- Emotional connection
- Brand loyalty drivers
- Deeper customer understanding
Behavioral
Purchase history, usage frequency, brand interactions, loyalty
- High predictive power
- Personalization opportunities
- Retention optimization
Needs-Based
Functional needs, emotional needs, pain points, desired benefits
- Product development insights
- Value proposition design
- Competitive differentiation
Lifecycle
Awareness, consideration, purchase, retention, advocacy
- Journey-stage marketing
- Conversion optimization
- Churn prevention
From Data to Actionable Personas
Our proven 5-step process delivers segmentation that drives business results.
Phase 1: Discovery & Objectives
We begin by understanding your business goals, current customer knowledge, and how the segmentation will be used across marketing, product, and sales teams.
Phase 2: Data Collection
We gather quantitative and qualitative data from multiple sources to build a comprehensive view of your customers.
Phase 3: Advanced Analytics
Our data scientists apply sophisticated statistical techniques to identify meaningful customer segments.
Phase 4: Persona Development
We transform data points into rich, empathetic personas that bring your customer segments to life.
Phase 5: Activation & Measurement
We deliver actionable recommendations and work with your team to implement the segmentation across your organization.
Segmentation in Action
How we helped a global retail brand transform their marketing strategy.
The Challenge
A leading global fashion retailer with presence in 25+ countries was using basic demographic segmentation (age/gender) for all marketing decisions. This one-size-fits-all approach resulted in:
- Declining email engagement (12% open rate)
- High customer churn among key segments
- Inefficient marketing spend with low ROAS
Our Solution
Gold Maple Voice conducted a comprehensive needs-based segmentation study across 12 countries:
- Survey of 25,000+ customers across 12 countries
- 6 distinct customer segments identified
- Rich personas with needs, values, and shopping behaviors
- Tailored messaging and channel strategies per segment
"Gold Maple Voice's segmentation transformed how we understand and communicate with our customers. For the first time, we truly know who our customers are and what they want."
— Chief Marketing Officer, Global Fashion Retailer
Advanced Analytical Techniques
We deploy sophisticated statistical methods to uncover meaningful segments.
Cluster Analysis
K-means, hierarchical, and two-step clustering to group customers based on similarity.
Best for: Large datasetsCHAID
Chi-square automatic interaction detection for decision tree segmentation.
Best for: Clear segment profilesLatent Class Analysis
Identifies unobserved (latent) subgroups based on response patterns.
Best for: Attitudinal dataFactor Analysis
Reduces variables into underlying dimensions for segmentation.
Best for: Survey data reductionMachine Learning
Random forests, neural networks, and ensemble methods for predictive segmentation.
Best for: Behavioral predictionConjoint Analysis
Identifies segment-specific preferences for product features and pricing.
Best for: Product optimizationWhat You Receive
Comprehensive outputs designed for immediate activation.
Segmentation Report
Detailed methodology, segment profiles, and statistical validation
Customer Personas
Rich, visual personas with demographics, psychographics, and behaviors
Targeting Strategy
Priority segments and recommended targeting approach
Messaging Framework
Segment-specific value propositions and messaging
Activation Roadmap
Step-by-step implementation plan across marketing, product, and sales
KPI Dashboard
Segment performance tracking and ROI measurement framework
Workshop Facilitation
Team training and activation workshops
Segment Tracking
Annual segmentation refresh and tracking
Segmentation Across Industries
Our segmentation expertise spans multiple sectors.
Retail & Fashion
40+ projects
CPG & FMCG
55+ projects
Technology
35+ projects
Automotive
25+ projects
Healthcare
30+ projects
Financial Services
45+ projects
Travel & Hospitality
20+ projects
Media & Entertainment
25+ projects
The Segmentation Experts
Scientific Rigor
Our PhD-level data scientists apply the most appropriate statistical methods for your specific business problem.
Actionable, Not Academic
We don't just deliver segments—we provide clear activation roadmaps for marketing, product, and sales teams.
Multi-Source Integration
We integrate survey data, transactional data, behavioral data, and third-party sources for a 360° view.
Global Expertise
Multi-country segmentation experience across 35+ markets with cultural adaptation.
Ready to Transform Your Customer Understanding?
Average ROI from our segmentation projects
Free 30-minute strategy session
Complementary Insights Solutions
Explore our other consumer intelligence services.
Customer Journey Mapping
Visualize and optimize the end-to-end customer experience
Learn More →Behavioral Analytics
Understand actual customer behaviors and decision patterns
Learn More →Concept Testing
Validate new product concepts with target segments
Learn More →Brand Tracking
Monitor brand health across key customer segments
Learn More →Ready to Understand Your Customers Better?
Partner with Gold Maple Voice to develop actionable customer segments that drive personalization, loyalty, and growth.
Speak with Our Segmentation Experts