In-Depth Interviews
Unfiltered. Unstructured. Unmatched. Gold Maple Voice India is the country's premier provider of high-quality, in-depth qualitative interviews. From C-suite boardrooms in Mumbai to rural households in Uttar Pradesh—we access the respondents others cannot reach.
Executive & Decision-Maker Access
Gold Maple Voice India maintains the largest proprietary database of C-suite, board-level, and senior decision-makers across every major industry sector in India.
C-Suite
CEO, CFO, CMO, CHRO, CTO
4,200+ executivesFunctional Heads
VP, Director, General Manager
12,500+ decision makersChannel Partners
Distributors, retailers, franchisees
8,700+ contactsTechnical Experts
R&D, engineering, IT architects
5,300+ specialistsDepth. Not Surface.
Our IDIs go beyond structured questionnaires. We employ advanced qualitative techniques to uncover hidden motivations, unarticulated needs, and organizational dynamics.
Ethnographic Probing
We don't just ask—we explore. Contextual inquiry, laddering, and projective techniques reveal what respondents cannot articulate directly.
Strategic Interviewing
For B2B and executive interviews, we employ hypothesis-driven frameworks. Each interview tests specific strategic assumptions.
Empathy-Based Approach
High-quality data requires trust. Our moderators are trained in rapport-building, active listening, and non-directive questioning.
60-90 Minute Deep Dives
Our standard IDI duration is 60 minutes. For complex B2B topics, we conduct 90-minute sessions. No rushing. No superficial answers.
minutes per interview
Industry-Specific Recruitment
We don't treat all respondents equally. Our recruitment specialists are industry-aligned, ensuring you speak to the right profile—every time.
Interview Formats For Every Need
One size does not fit all. We offer multiple interview modalities to suit respondent preferences and research objectives.
In-Person
Executive offices, client facilities, neutral venues
Pan-IndiaVideo Conference
Zoom, Teams, Google Meet, Webex
90% time savedTelephone
High response rate, scheduling flexibility
45-60 minIn-Home
Consumer deep dives, household decision-making
EthnographicRecruitment. Guaranteed.
Nothing kills a qualitative project faster than no-shows. We guarantee the highest show rates in the Indian market research industry.
Our Performance Metrics
Our Recruitment Process
- 1 Multi-source recruitment: proprietary database, LinkedIn, industry associations, referrals
- 2 Two-step screening: telephonic pre-screen + written screener confirmation
- 3 24-hour reminder calls + SMS + email confirmation
- 4 Over-recruiting by 20% for critical segments
Your Research is Only as Good as Your Interviewer
Gold Maple Voice India employs the country's most experienced qualitative moderators. Industry-aligned. Linguistically matched. Culturally calibrated.
Senior B2B Specialists
12+ years experience
Former industry professionals, MBA-qualified. Speak the language of C-suite respondents.
Consumer Experts
8+ years experience
Ethnographers, psychologists. Skilled in projective techniques and laddering.
Healthcare & Pharma
10+ years experience
Life sciences background. Experienced with KOLs, physicians, and patients.
Pan-India Interviewing Network
We don't fly in moderators from Mumbai. We have certified interviewers on the ground in every major city and regional hub.
C-Suite Access That Changed Strategy
"We couldn't get past the gatekeepers. Gold Maple Voice got us into the boardroom."
A Fortune 500 technology company had spent six months attempting to secure interviews with CIOs and CTOs of India's largest banks. Their internal team achieved 3 interviews. Gold Maple Voice delivered 22 C-suite interviews in 4 weeks—including 7 of the top 10 private sector banks. The insights fundamentally shifted their India go-to-market strategy.
22 Languages. One Standard.
India speaks in many tongues. Gold Maple Voice conducts IDIs in every major Indian language—with certified moderators, not translators.
Beyond Transcripts
Our IDI deliverables are designed for action—not just archival.
Verbatim Transcripts
Full, unedited transcripts within 48 hours. Hindi/regional translated to English.
Topline Summaries
Daily or weekly executive summaries during fieldwork.
Thematic Analysis
Coded themes, affinity maps, and insight frameworks.
Video Highlights
Curated 2-3 minute highlight reels per key theme.
Strategic Implications
Synthesis of findings with actionable recommendations.
Workshop Facilitation
Present findings to your leadership team. We facilitate action planning.
Flexible Engagement Models
â‚ą8,500
Per completed recruit
- Screening & scheduling
- Venue booking
- Show rate guarantee
â‚ą25,000
Per completed interview
- Recruitment + moderation
- Transcript + summary
- Senior moderator
â‚ą45,000
Per C-suite interview
- CEO/CFO/CMO level
- Board-level experience
- Strategic focus
Volume discounts available for 20+ interviews. GST extra.
Who do you need to interview?
CEOs in Mumbai? Farmers in Punjab? Doctors in Chennai? Gold Maple Voice India accesses the respondents others cannot reach.
Gold Maple Voice Pvt. Ltd. • Patna • Gurugram • Delhi • Bengaluru
In-Depth Interviews FAQs
How do you recruit C-suite executives in India?
We maintain a proprietary database of 4,200+ Indian C-suite executives built over 12 years. Our recruitment specialists are trained in executive protocol—we understand gatekeepers, confidentiality requirements, and the value of executive time. For new contacts, we use multi-channel sourcing including LinkedIn, industry associations, and warm referrals. Average C-suite recruitment time: 7-10 days.
Can you conduct IDIs in regional languages?
Yes. We have certified moderators for 22 Indian languages. Our moderators are native speakers, not translators. This ensures cultural nuance is preserved and respondents speak naturally. All interviews are transcribed in the original language and translated to English with verbatim accuracy.
What is your typical turnaround time?
For standard B2B/consumer IDIs: 7-10 days from screener approval to completed interviews. Executive IDIs: 10-14 days. Rush projects can be accommodated with 48-hour recruitment for standard profiles.
Can clients observe interviews?
Yes. In-person interviews can be observed via one-way mirror or live-streamed via secure video link. Remote interviews (Zoom/Teams) include client as silent observer. All observation is subject to respondent consent.
Do you provide analysis or just transcripts?
We offer multiple levels of analysis—from basic topline summaries to full thematic analysis with strategic implications. Our most popular engagement includes a synthesis report with key themes, verbatim evidence, and actionable recommendations tailored to your business context.