Before you launch, validate.
Most products fail because nobody asked the right questions. We help you test your ideas with real Indian consumers — before you invest in manufacturing, packaging, or marketing.
Don't assume. Ask.
Every year, thousands of products fail in India — not because they were bad ideas, but because they weren't tested with the people who were supposed to buy them.
Four questions. One answer.
We take your concept through a rigorous validation process that answers the only four questions that matter for success.
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Quantitative confidence We survey the right audience — not just anyone. Sample sizes you can rely on.
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Qualitative depth We sit with your customers and listen. The 'why' behind the 'yes' or 'no'.
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Experimental rigor A/B testing, conjoint, price sensitivity — we use scientific methods to isolate what works.
One size doesn't fit all. We match the method to your question.
Monadic testing
Show one concept to one person. Measure pure, unbiased appeal — no comparison, no distraction.
Comparative testing
Which of these three packaging designs sells best? We pit concepts against each other to find the winner.
Conjoint analysis
What matters more — price or feature? We deconstruct your product into attributes and let consumers trade off.
A/B testing
Headline A vs Headline B. Visual X vs Visual Y. Small changes, big impact.
Focus groups
Real conversations. Real reactions. Watch consumers react to your concept in real time.
In-home usage test
Give the product to real consumers. Watch them use it in their own homes. See what works and what doesn't.
Your results, as they happen.
No waiting for PowerPoint decks. Watch your concept performance update in real time.
Live concept tracker
What's driving appeal?
Key driversWho loves it most?
Segment breakdownValidated across 450+ Indian product launches
What will happen when you launch? We can tell you with 85% accuracy.
Our AI has learned from thousands of concept tests and actual launch outcomes. It recognizes patterns — the combinations of scores, segments, and attributes that predict success.
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Forecast market share Not just "will it work?" but "how well?"
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Identify weaknesses before launch The model tells you what to fix.
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Quantify your risk Make investment decisions with confidence.
Trusted by Indian brands
From D2C startups to India's largest conglomerates — they test with us before they launch.
Air purifier for Tier-2 cities
National brand assumed price was the barrier. Our testing revealed the real issue: consumers didn't believe it would work. We repositioned from "affordable" to "proven".
Ready-to-eat regional cuisine
Mumbai-based startup tested 8 variants across 4 cities. We identified the one flavour that worked nationally — and the packaging that made people trust the brand.
Investment app for young India
Feature-rich app was overwhelming first-time investors. Conjoint analysis showed which 3 features actually mattered. We stripped away the rest.
Six steps. No surprises.
1. What do you need to know?
We don't start with methodology. We start with your decision: What will you do differently with the results?
2. Prepare your concept
A sketch, a prototype, a description — whatever stage you're at. We work with what you have.
3. Who needs to answer?
We help you define the right audience. Not "everyone". The people who will actually buy.
4. Collect the feedback
Online surveys, in-person interviews, home visits — we reach your customers where they are.
5. Find the signal in the noise
We analyse the data, identify patterns, and separate opinion from evidence.
6. So... what do you do now?
A clear, actionable recommendation. Not a 100-page report. A decision.
Transparent pricing. No hidden fees.
Choose the package that fits your stage and budget.
Essential
- Monadic test, n=200
- Appeal, comprehension, purchase intent
- Basic demographic cuts
- 7-day turnaround
Comprehensive
- Comparative or conjoint design
- Sample size: n=400
- Price sensitivity analysis
- 3 segment deep-dives
- AI success prediction
- 10-day turnaround
Enterprise
- Multi-city in-person research
- In-home usage testing
- Multiple concept iterations
- Executive workshop
- Category norms & benchmarks
All prices exclude GST. Volume discounts available for 3+ concepts.
Ready to stop guessing?
Book a free 30-minute discovery call. We'll listen to your concept, suggest the right validation approach, and give you a transparent quote — no pressure, no obligation.
Schedule your free callOr call us directly: +91 124 456 7900