Offline Market Research
Face to face. Human to human. In an era of automated surveys and AI-generated insights, Gold Maple Voice remains the undisputed leader in high-quality, offline primary research. Deep conversations. Real environments. Unfiltered truth.
The Human Advantage
Digital surveys capture answers. Offline research captures truth. Body language. Environment. Spontaneous reactions. The unguarded moment. Gold Maple Voice's offline methodologies reveal what consumers cannot articulate in a checkbox.
Deep Unconscious Drivers
80% of purchase decisions are subconscious. Offline research surfaces motivations consumers cannot self-report.
Contextual Observation
What people say they do vs. what they actually do. We watch. We listen. We document the gap.
Emotional Resonance
Facial expressions, tone, hesitation, enthusiasm. Emotion is lost in text. We capture the full human response.
Offline Research Methodologies
Gold Maple Voice deploys the full spectrum of traditional research techniques—executed with modern rigor and global consistency.
In-Home Ethnography
60-90 minute immersive visits. Observe product usage, storage habits, family dynamics.
45+ CountriesRetail Intercepts
Real-time feedback at point of purchase. Shop-alongs. Exit interviews.
200+ LocationsB2B Executive Depth
C-suite and director-level interviews. Purchase committee dynamics.
50K+ AnnuallyFocus Groups
Traditional and mini-groups. Concept testing. Creative development.
2,500+ FacilitiesShop-Alongs
Accompany consumers through entire shopping journey. Real-time commentary.
15K+ TripsIn-Transit Research
Commute interviews. Ride-alongs. Usage in transit environments.
20+ CitiesMedical & Pharma
Physician interviews. Patient journey mapping. In-clinic observation.
HIPAA CompliantDigital Ethnography
Hybrid online/offline. App usage accompanied by in-home observation.
Blended MethodFieldwork Where You Need It
Gold Maple Voice maintains the largest managed network of offline interviewers, recruiters, and moderators in the industry. No subcontracting. No handoffs. One standard, globally.
Executive Interviewing
Access to hard-to-reach B2B decision makers. C-level, VPs, Directors. Global 5000 companies.
Consumer Recruitment
Hard-to-reach segments. Low-incidence populations. B2B professionals. Affluent consumers.
Multilingual Capabilities
Interviews conducted in 45+ languages. Native moderators. Culturally matched respondents.
Interview Capabilities
Gold Maple Voice sets the global standard for in-person, telephone, and hybrid interviewing.
Duration Flexibility
15-minute intercepts to 3-hour executive depths
Video Recording
High-definition, multi-angle with consent
Transcription
Verbatim, intelligent verbatim, translated
Real-Time Reporting
Daily top-line summaries during fieldwork
The Gold Maple Voice Interviewer Standard
Every interviewer undergoes 40+ hours of training, annual certification, and continuous calibration. We don't outsource quality.
Client satisfaction
Rigor. Validation. Trust.
Offline research is only valuable if it's credible. Gold Maple Voice's quality protocols are the most stringent in the industry.
100% Verification
Every single respondent is verified. Not a sample. Not a percentage. Every. Single. One.
Live Monitoring
All field interviewers are accompanied or remotely monitored. No unsupervised fieldwork.
Professional Respondents
Proprietary database flags and excludes professional respondents across all methodologies.
Offline Research, By Industry
Our offline methodologies are adapted to the unique dynamics of each sector.
What Online Couldn't Find
"Our online survey said consumers loved the product. Nobody bought it."
A leading home care brand spent $500K on quantitative research validating a new cleaning tool. Concept scores were through the roof. But in-market sales were flat. Gold Maple Voice conducted 40 in-home ethnographies across 6 markets. The finding? The product required 4 extra steps to store under the sink. In concept, consumers loved it. In reality, it didn't fit their habit. The product was redesigned. Sales increased 340%.
Trusted by Global Research Leaders
"We've used Gold Maple Voice for offline fieldwork across 30+ countries. The consistency of their recruiter training and interviewer quality is unmatched. They're the only vendor we trust for mission-critical B2B executive interviews."
— Global Insights Director
Top 3 Market Research Agency
"The in-home ethnography Gold Maple Voice conducted revealed a usage occasion we had never considered. It became the foundation of our $200M product innovation pipeline."
— VP, Consumer Insights
Fortune 100 CPG
"Gold Maple Voice recruited 50 cardiologists across 8 countries in 3 weeks. The quality of the respondents was exceptional. No other fieldwork partner could deliver that scale with that precision."
— Head of Global Market Research
Top 10 Pharmaceutical Company
Recruitment. Guaranteed.
No shows kill projects. We guarantee show rates or we conduct replacement interviews at no cost.
Average show rate
Industry average: 65-75%
Our Guarantee
- If show rate falls below 90%, we pay respondent incentives
- Missed interviews replaced at no cost within 72 hours
- Free recruitment re-runs for low-incidence targets
Offline-Led, Digitally Enabled
We don't reject technology. We deploy it to enhance traditional methodologies.
Digital Pre-Tasks
Respondents complete digital diaries before in-person interview
Live Streaming
Clients observe fieldwork remotely in real-time
AI-Assisted Analysis
Automated transcription, sentiment, theme extraction
QR-Coded Artifacts
Physical stimuli with embedded digital tracking
Offline Research Models
End-to-End
We handle everything: recruitment, fieldwork, incentives, transcription, analysis, reporting.
- Single P&L
- Dedicated project manager
- Global consistency
Fieldwork-Only
Recruitment and interviewing only. Client manages stimulus, analysis, reporting.
- Per-interview pricing
- Bring your own stimulus
- Global rate card
Recruitment-Only
We recruit and schedule. Client conducts interviews directly.
- Per-completed recruit
- Show rate guarantee
- Facility booking included
Face-to-face. Truth-to-power.
Digital gives you speed. Offline gives you truth. Gold Maple Voice delivers the human insights that algorithms cannot access.
Offline Research FAQs
Isn't offline research dying? Why invest in face-to-face?
Offline research is not dying—it's specializing. For shallow, quantitative feedback, digital is superior. But for deep human understanding, new product development, high-consideration purchases, and B2B complex sales, nothing replaces face-to-face. The brain processes in-person interaction differently. Trust, emotion, and nuance are lost digitally.
How do you recruit low-incidence respondents?
We maintain 200+ specialized recruitment databases for hard-to-reach segments: cardiologists, Fortune 500 CFOs, fleet managers, millionaire households, etc. We also deploy multi-channel sourcing (social, professional networks, affinity groups, referrals) with rigorous screening. Our average show rate for low-incidence B2B is 92%.
What is your geographic coverage for offline fieldwork?
Gold Maple Voice has managed fieldwork operations in 72 countries. We maintain permanent operations in 18 strategic hubs and deploy certified freelance networks in 54 additional markets. Every interviewer, regardless of location, is trained to our global standard.
Can I observe fieldwork remotely?
Yes. All in-person interviews can be live-streamed via secure, encrypted video with client-side observation. We also provide real-time translation and moderator-client chat functionality.